Tourism on upswing in Sarasota County after winter, 2023 slowdowns

Tourism rose in March in Sarasota County after months of a downward trend, according to Visit Sarasota County, the tourism arm for the area. 

“After a few months of our tourism numbers being down, in March we're excited to share strong numbers,” Visit Sarasota County President/CEO Erin Duggan says in a statement. 

Compared with 2023, visitors to Sarasota County were up this March by 1,300 people; there were 159,400 visitors this year compared with 158,100 in March 2023, according to Duggan.