Niche Fort Myers wrap packaging firm celebrates steady wins

The executive at a family-run business with five decades of success says a key lesson along the way is simple but scary at first: Over-communicate with customers, especially when things go south.

By Beth Luberecki
| 5:00 a.m. June 25, 2024
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Ryan Van Horn became president and CEO of Custom Packaging & Products in 2004.

Charlotte–Lee–Collier

‘Think small’ isn’t your typical business strategy for many companies. But it’s an approach that’s paid off for Custom Packaging & Products.

The company was founded by John Van Horn Sr. 50 years ago in Atlanta, making printed gift wrap and cardboard partitions for cheesecake packaging. When he got a request in the 1990s for a small order of custom-printed deli paper, the business found a new focus.