The Factory in St. Pete sells, anchor tenant rebrands

An immersive art experience in St. Petersburg is rebranding and expanding.

What was previously known as Fairgrounds St. Pete is now called FloridaRAMA. It changed its name just as the campus where it is located changed hands.

FloridaRAMA is the anchor tenant at The Factory St. Pete. Recently the building complex was sold to The Factory Investors of St. Pete, whose lead investor is entrepreneur Tom Gaffney, according to FloridaRAMA CEO Liz Dimmitt. The buyer paid $8.04 million for The Factory, Pinellas County property records show; the building was assessed at $6.27 million in 2023.