Bealls names new member of leadership team

Leana Less is the new senior vice president of marketing for Bradenton-based Bealls Inc.


Bealls Inc. has been owned and operated by the founding family for over 100 years.
Bealls Inc. has been owned and operated by the founding family for over 100 years.
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Bealls has named a new member to its leadership team. Leana Less is the new senior vice president of marketing, according to a statement from the company.

Most recently, Less worked for Fort Myers-based women's retailer Chico’s and Estee Lauder in marketing roles. She also spent more than a decade at the Coca-Cola Co. in connections and media.

“With an extensive background in global marketing, Leana Less brings a wealth of experience and strategic vision to the role,” Bealls says in a statement. “Her appointment marks an exciting new chapter for Bealls, as the company continues to strengthen its brand presence and customer engagement.”

 

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