JetBlue to increase Florida flights by 8% year over year

JetBlue is revamping its strategy and its fleet. The New York-headquartered airline company plans to refocus on leisure travel and visiting friends and relatives, at the same time as it is upping its service to Florida, according to a statement. 

The shift largely begins this winter and includes several flights added between the west coast of the Sunshine State and New England, where JetBlue is increasing its service as part of a strategy to deploy “in places it can win, executing on its efforts to return the airline’s business to profitability,” JetBlue says in the statement.

By February, JetBlue will increase its average peak daily departures from the Sunshine State by 8% year over year and average more than 225 daily flights from Florida, the statement says.