Broker gets creative to sell $295 million Naples compound

Dawn McKenna says selling trophy properties, like the Naples estate and the "Home Alone" house, is a happy mix of art and science.

By Louis Llovio
| 5:00 a.m. July 3, 2024
| 0 Free Articles Remaining!

Renderings of what Gordon Pointe could look like were created to give potential buyers an idea of what they can do with the property.

Charlotte–Lee–Collier

Four months after one of the most expensive residential properties in the U.S. was put up for sale in Naples, the broker looking to land the buyers — and the commission that comes with it — is trying something new.

Dawn McKenna, who runs Coldwell Banker Realty’s Dawn McKenna Group, has turned to a Naples architect to create renderings of what the property could look like in order to give potential buyers an opportunity to imagine themselves living in the space.