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Tampa hospital exec achieves national recognition


  • By Jim Stinson
  • | 5:00 a.m. January 27, 2024
  • | 2 Free Articles Remaining!
  • Tampa Bay-Lakeland
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A top Tampa General Hospital executive earned national recognition from a hospital magazine.

Stacey Brandt, executive vice president and chief administrative officer of Tampa General, was named one of 60 "Hospital and Health System Chief Marketing Officers to Know in 2023" by Becker's Hospital Review.

Becker's Hospital Review is a leading source of hospital business news and analysis for the health care industry, Tampa General officials say.

Brandt was the only chief marketing officer in the West-Central Florida region to earn the recognition, Tampa General officials say in a Friday news release. Brandt was also included in Becker's list of "65 Health System Chief Strategy Officers to Know in 2023" in December.

Stacey Brandt
Courtesy image

Brandt serves as the health system's top marketing and communications leader. Tampa General officials say she oversees all marketing campaigns and branding across the system, and manages the marketing strategy surrounding strategic partnerships and acquisitions. Brandt also serves as a member of the organization's senior management team, the CEO Executive Council, and the CEO Cabinet, and staffs the organization's strategic planning committee, reporting directly to John Couris, Tampa General president and CEO.

Hospital officials say Brandt oversaw the restructuring of marketing, communications and physician-business development for the health system. She led strategic marketing and communication plans which increased brand awareness for Tampa General and its institutes, hospital officials say.

"Under her leadership, the marketing and communications team drove a 63% increase in brand impressions over the past year and grew the health system's audience by more than 61% through strategic public relations initiatives," hospital officials say in a statement. "Her efforts directly contributed to Tampa General's continued market share growth, positioning the health system as the consistent market leader."

"Tampa General has had a truly standout year as we've grown our footprint to include six hospitals and more than 150 care locations," Brandt says in a statement.

Tampa General is a 1,040-bed, nonprofit academic health system. It is the region's only center for Level l trauma and comprehensive burn care. 

Most recently, Tampa General acquired Bravera Health units in Spring Hill, Brooksville and Citrus County. Tampa General paid almost $300 million for three Bravera systems in July. Those hospitals, clinical operations, services, providers and team members will now form TGH North, a division of Tampa General.

 

author

Jim Stinson

Jim Stinson is the Business Observer's Tampa Bay business reporter and editor, having previously written about business and policy in Washington, D.C.; Rochester, New York; Gary, Indiana; and Daytona Beach. He attended Boston University for business and Indiana University for journalism.

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