Family of banks unite under one name after 94 years

The Crews brand saw an opportunity to unite after technology in the industry became more prominent.

By Amanda Postma
| 5:00 a.m. September 19, 2023
| 0 Free Articles Remaining!

Brad Ruhmann says new branding is already up at the Crews Lakeland branch. The wave pattern emanating from a center is the company logo.

Photo by Calvin Knight

Florida

After 94 years of community banking one way, a four-generation family bank is switching it up.

Since 1929, the Crews Banking family of banks have all carried their own legacy. Four community banks run by the Crews family, but all under different names: Charlotte State Bank and Trust, Crews Bank and Trust, Englewood Bank and Trust and Wauchula State Bank. The banks combine for nearly $2.5 billion in assets and more than 370 employees.