Report: Sarasota is the No. 1 housing market to watch

A new study from an insurtech company named Sarasota the top housing market to watch in the country — designating it the market most "primed for success in the next few years."

Insurify’s 2023 Home Market report pointed to a 24% increase in new housing units under construction in Sarasota between June 2022 and June 2023 — a growth anticipated by developers as population continues to surge. Also, despite high home insurance costs, the mortgage-to-income ratio in Sarasota is 19.5%, below the national average of 23.3%, according to a 2023 report from the National Association of Realtors. 

Insurify, an insurance comparison shopping website, pulled data from the U.S. Census Bureau, Zillow and its internal database of home insurance quotes to conduct the study.