First Watch promotes exec to chief brand officer role

A senior vice president at First Watch is taking a step up. 

Matt Eisenacher has been promoted to chief brand officer of the leading daytime dining concept due to his ability to grow brand awareness, define brand positioning and implement demand generation strategies, according to a press release. Prior to the promotion, Eisenacher was the senior vice president of brand strategy and innovation for the company, based in east Manatee County. 

Chris Tomasso, First Watch CEO and president, calls Eisenacher a proven leader in the release.