Jamie Caruso, 34

The world becomes a better place when entrepreneurs identify a market need and deliver value to their customers.

In Naples, Jamie Caruso saw a need for high quality hair salon service — the kind you could get in Manhattan or the suburbs of New Jersey, where Caruso is from originally. In part, she was clued in by her customers’ reaction to her phone number. 

“When people would see 973,” an area code for northern New Jersey, “they would say, ‘Oh my gosh,’” Caruso says.