Young entrepreneur learns from early marketing mistake

Larissa Lippe is a lot of things. But a person who gives up, she is not. 

The first year college student at Emory University in Atlanta was selected for a Tedx Bradenton event in September, where community leaders gave speeches under the theme "Writing the Future." Lippe's Ted Talk was based on two main ideas: youth and young adults are undervalued and failure is inevitable. While her best friends hosted a streaming party in Boston and her family heard the talk for the first time in the audience, Lippe was speaking from experience.