The Rolling Stones turn to Pasco County distillery for new rum

The Point Distillery will produce the iconic rock band's new spirit at its 30,000-square-foot facility in New Port Richey.

By Louis Llovio
| 12:30 p.m. November 28, 2023
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The Rolling Stones debut Crossfire Hurricane Rum, a premium spirits brand in partnership with Universal Music Group and Socio Ventures.

Courtesy image; photo by Raph_PH

Tampa Bay-Lakeland

The Point Distillery in Pasco County has been contracted to produce a new rum called Crossfire Hurricane created by the oft-proclaimed world’s greatest rock band, The Rolling Stones.

According to a statement from the Pasco County Economic Development Council Tuesday, the distillery will carry out the entire bottling process at its 11807 Little Road facility in New Port Richey for the band and its partners.

This includes setting the bottling line up for production, filling the bottles, completing the packaging by attaching the corks and labeling and sealing the bottles with a capsule over the cork, says the EDC. The products will then be packed into display cases ready for shipment to distributors.