Despite advances in technology, shoppers still like stores

Retailers with smart and dynamic strategies — and a penchant for being nimble — can win the battle between online and brick-and-mortar shopping.

  • By Louis Llovio
  • | 5:00 a.m. November 23, 2023
  • | 0 Free Articles Remaining!
Alsace Walentine, founder and co-owner of Tombolo Books in St. Petersburg, likes to combine e-commerce with an in-store experience.
Alsace Walentine, founder and co-owner of Tombolo Books in St. Petersburg, likes to combine e-commerce with an in-store experience.
Photo by Mark Wemple
  • Florida
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Remember how cryptocurrency was supposed to change the world? Well, not that long ago, people believed e-commerce would do that as well.

No longer, the thinking went, would the well-wired citizens of the world leave the comfort of their homes to do something as mundane as shop in a building. Everything they'd ever want would be a button and delivery driver away.

 

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