Outback Steakhouse wins major customer satisfaction award — but who cares?

Outback Steakhouse says it ranked No. 1 in the 2023 American Customer Satisfaction Index survey for overall satisfaction, menu variety, and food and beverage quality.

The Australian American restaurant and steak giant, part of Tampa-based Bloomin' Brands, is using its award as the basis for a quirky, reverse-psychology marketing campaign that could be headlined: who cares? 

That's actually the first line of a press release: "Admit it: You don't care that Outback Steakhouse ranked #1."