Not-dead-yet mentality leads dinner theater to rise above slew of obstacles

In a period of decline for regional theaters, one in Fort Myers sustains an audience through some basic business principles and adapting to changing customer tastes.


Will Prather co-founded Broadway Palm Dinner Theatre with his parents in 1993.
Will Prather co-founded Broadway Palm Dinner Theatre with his parents in 1993.
Photo by Stefania Pifferi
  • Charlotte–Lee–Collier
  • Share

As Will Prather reflects on Broadway Palm Dinner Theatre’s 30 years in business, he sees three main reasons for the venue’s three decades of success. One is good timing. Another is an ability to adapt.

And the third? “I always say that we are in the happiness business,” says Prather, Broadway Palm’s co-founder, owner and executive producer of Prather Productions, the family business that runs the Fort Myers theater and another dinner theater in Pennsylvania. “We provide four to five hours for people to kind of forget about what they’re doing and come here with their friends and family and enjoy a very quality experience.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content