Popular Sarasota flower shop rebrands, plots expansion to new markets

After more than 35 years, Beneva is getting a brand makeover, with a focus on the emotional side of the company's products and services. "We do so much more than just florals," says the CEO.

  • By Amanda Postma
  • | 5:00 a.m. May 16, 2023
  • | 0 Free Articles Remaining!
David Shuel and COO Sage Patel of Beneva, in Sarasota, which recently went through a rebranding.
David Shuel and COO Sage Patel of Beneva, in Sarasota, which recently went through a rebranding.
Photo by Lori Sax
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After 37 years, Sarasota-based Beneva, formerly known as Beneva Flowers, decided it was time for an upgrade. So the company rebranded. 

The change started about a year ago, and David Shuel, the company’s president and CEO, says it was needed.  

 

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