Homebuilder’s in-house strategy provides edge against competitors

What started as an offshoot of Naples-based Diamond Custom Homes has turned into an entity that’s forged its own identity.


Diamond Custom Homes Founder and President Michael Diamond launched EDGE, a cabinet business, in 2013.
Diamond Custom Homes Founder and President Michael Diamond launched EDGE, a cabinet business, in 2013.
Photo by Stefania Pifferi
  • Strategies
  • Share

Since kitchens and bathrooms are often the stars of new home builds or renovations, creating an in-house cabinet company can be a smart strategic move for a homebuilder. 

That’s why Naples-based Diamond Custom Homes started its cabinet business, dubbed EDGE, in 2013.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content