Homebuilder’s in-house strategy provides edge against competitors

What started as an offshoot of Naples-based Diamond Custom Homes has turned into an entity that’s forged its own identity.

Diamond Custom Homes Founder and President Michael Diamond launched EDGE, a cabinet business, in 2013.
Diamond Custom Homes Founder and President Michael Diamond launched EDGE, a cabinet business, in 2013.
Photo by Stefania Pifferi
  • Strategies
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Since kitchens and bathrooms are often the stars of new home builds or renovations, creating an in-house cabinet company can be a smart strategic move for a homebuilder. 

That’s why Naples-based Diamond Custom Homes started its cabinet business, dubbed EDGE, in 2013.

 

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