Tampa-based pet health company receives $5 million investment

An Oldsmar-based pet health and wellness company has something to celebrate after receiving a $5 million investment from Alphia, a U.S. custom pet food manufacturer.  

Better Choice Company Inc., a publicly traded company on the NYSE, plans to use the investment to eliminate debt from the company’s subsidiary brand Halo, Purely for Pets Inc., while also improving its liquidity, according to a statement. 

“We look forward to working with Alphia, leveraging their investment and deep knowledge of the pet food manufacturing marketplace,” Michael Young, chairman of Better Choice, says in the press release.