Tampa furniture giant Ashley HomeStore tweaks its name

Ashley HomeStore has rebranded: The new name for one of North America's largest furniture and mattress retailers will simply be Ashley.

The Tampa-based company says the name change will coincide with a new modern look.

The company, in a statement, says its "refresh rollout" comes after initiating the rebrand last year with a new logo. Ashley stores in the Atlanta, Los Angeles, Orlando, Salt Lake City and Tampa Bay areas are the first markets to undergo the refresh. It will expand through the United States over the next year, the company says.