Tampa cosmetic services company names veteran exec as CEO

Sharon Leite has joined Ideal Image, a Tampa company that offers laser hair removal, skin tightening and nonsurgical fat removal services, as its new CEO. She succeeds David Prokupek, who will remain with the firm in an advisory role.

According to a news release, Leite has more than 25 years of experience in strategy development, brand building, product innovation, digital engagement and team leadership. Prior to joining Ideal Image, she served as CEO of The Vitamin Shoppe, a New Jersey-based retailer of nutritional supplements.

“I am delighted to join the team at Ideal Image, with its strong track record,” Leite states in the release. “There is tremendous opportunity to reimagine the brand in the dynamic aesthetics, beauty and wellness categories.