Medical cannabis industry focused on client growth in 2023

Right now, the biggest obstacle the local market is facing is cost structures.


  • By Brian Hartz
  • | 10:00 a.m. January 5, 2023
  • | 0 Free Articles Remaining!
Cris Rivera, Cresco Labs' Florida regional president. (Courtesy photo)
Cris Rivera, Cresco Labs' Florida regional president. (Courtesy photo)
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1. Cris Rivera, a Tampa native based in the Miami area, says Chicago-based Cresco Labs, which now operates 21 Sunnyside medical cannabis dispensaries in Florida, will prioritize adding new customers in 2023. As a slew of new players have come into the market, dispensaries have had no choice but to suppress prices — so bringing in more clients will be critical.

“It’s great for patients,” he says. “There will be a large oversupply of products in the marketplace that will allow prices to be even more favorable than they are today.”

 

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