Newsmaker

Homebuilder targeting affordable market plots solid 2024 and even bigger 2025

An upstart division of a prominent homebuilding company continues to capitalize on housing market trends as it sticks to its winning formula.


  • By Brian Hartz
  • | 5:00 a.m. December 23, 2023
  • | 0 Free Articles Remaining!
SimplyDwell Homes President Jag Rupnarain says the company is going for selling near-complete homes, which is "a different buying experience.”
SimplyDwell Homes President Jag Rupnarain says the company is going for selling near-complete homes, which is "a different buying experience.”
Photo by Mark Wemple
  • Manatee-Sarasota
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SimplyDwell Homes, a division of one of the Gulf Coast’s largest private homebuilders, Neal Communities, is delivering on its promise to provide housing that’s affordable for workers such as teachers, police officers, firefighters, first responders and young professionals. This is a group, of course, whose income levels often price them out of the booming housing market. 

When the Business Observer wrote about SimplyDwell in September, the company had recently broken ground on Broadleaf, a 266-home planned community in Parrish, north Manatee County. President Jag Rupnarain says about 30 homes are now under construction at Broadleaf, and the community is on track to open in March. 

 

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