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Food truck-entertainment concept is off to a fast start

Fort Myers restaurateur Mathew Baum invested $5 million into a concept that links eating with entertainment and seeks to expand across the region.


Food trucks at Backyard Social pay a flat rental fee.
Food trucks at Backyard Social pay a flat rental fee.
Photo by Stefania Pifferi
  • Charlotte–Lee–Collier
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Mathew Baum has owned and operated restaurants in Florida for about a dozen years. He’s learned a lot over that time, and when he decided to open up a spot in his native Fort Myers, he wanted to give people an experience.

“You have so many different options to be able to eat at home, whether it’s meal prep [services] or third-party delivery or grocery stores that have hot meals ready to go,” he says. “So I don’t think it’s okay anymore to just say, ‘Oh, our food’s great so come here.’”

 


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author

Beth Luberecki

Nokomis-based freelance writer Beth Luberecki, a Business Observer contributor, writes about business, travel and lifestyle topics for a variety of Florida and national publications. Her work has appeared in publications and on websites including Washington Post’s Express, USA Today, Florida Trend, FamilyVacationist.com and SmarterTravel.com. Learn more about her at BethLuberecki.com.

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