Food truck-entertainment concept is off to a fast start

Fort Myers restaurateur Mathew Baum invested $5 million into a concept that links eating with entertainment and seeks to expand across the region.


Food trucks at Backyard Social pay a flat rental fee.
Food trucks at Backyard Social pay a flat rental fee.
Photo by Stefania Pifferi
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Mathew Baum has owned and operated restaurants in Florida for about a dozen years. He’s learned a lot over that time, and when he decided to open up a spot in his native Fort Myers, he wanted to give people an experience.

“You have so many different options to be able to eat at home, whether it’s meal prep [services] or third-party delivery or grocery stores that have hot meals ready to go,” he says. “So I don’t think it’s okay anymore to just say, ‘Oh, our food’s great so come here.’”

 

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