80-year-old entrepreneur still going strong, now with new laser cleaning firm

After some five decades in business, Russell Ireland says the cliche rings true. "We have always looked at crises or problems as opportunities," he says.

By Beth Luberecki
| 5:00 a.m. August 29, 2023
| 0 Free Articles Remaining!

Russell Ireland (center) has big hopes for Advanced Laser Restoration, which he's running with his son, Russell Ireland III, and Moises Dias.

Manatee-Sarasota

After a long career in the garden and landscaping business, Russell Ireland is giving laser restoration a go

When a friend and business associate first told Russell Ireland about a franchising opportunity in the laser restoration industry, he wasn’t convinced it was the right move. But after some research and first-hand experience witnessing the cleaning capabilities of laser technology, Ireland saw the potential.

“I thought this was cutting-edge,” he said. “So we went ahead and pulled the trigger.”