Change-Maker

Tampa Bay Rays' top official juggles multiple tasks in building winning team

Brian Auld does a lot of work that doesn't necessarily make the sports, or news, headlines.


  • By Brian Hartz
  • | 5:00 a.m. August 25, 2023
  • | 0 Free Articles Remaining!
Tampa Bay Rays co-president Brian Auld has led the team to become one of the most innovative in Major League baseball.
Tampa Bay Rays co-president Brian Auld has led the team to become one of the most innovative in Major League baseball.
Photo by Mark Wemple
  • Tampa Bay-Lakeland
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From defensive shifts to openers, the Tampa Bay Rays are the undisputed change agents of Major League Baseball. 

With a lower budget to work with than most other clubs, the Rays’ front office creativity has helped the team punch well above its weight on the field: The Rays have made the playoffs five times over the past decade, including in 2020 when they advanced to the World Series but lost to the Los Angeles Dodgers. In the 2020s, the team’s winning percentage is a stellar .589, with a cost-per-win ratio that’s one of the best in baseball.

 

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