Sarasota firm was the brains behind worldwide product design award winner

The prestigious Red Dot award was granted to the 2023 AYRO Vanish vehicle.

By Business Observer Staff
| 5:15 p.m. April 19, 2023
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ROBRADY design partnered with AYRO Inc. to design the 2023 AYRO Vanish vehicle, which won the Red Dot award this year.

Manatee-Sarasota

A Sarasota-based design firm is celebrating a red dot.

While not the direct winner of the 2023 Red Dot award, the company, Robrady, was behind the design that won the award. A partnership with Texas-based AYRO Inc., an electric delivery vehicle manufacturer, landed the 2023 title for product design on the 2023 AYRO Vanish vehicle.

“ROBRADY takes great pride in collaborating with visionary teams such as AYRO to foster innovation and category leadership,” Rob Brady of Robrady design says in a press release. “We are committed to supporting environmentally smart projects that push the boundaries of what is possible.”