Longtime owner of Ybor City's La Segunda Bakery dies at 80

Tony Moré, a member of the third generation of the Moré family to own and operate Ybor City-based La Segunda Bakery, died April 2. He was 80.

Tony Moré’s grandfather, Juan Moré — an immigrant from Spain who fought in the Spanish-American War in Cuba, where he developed an affinity for the island’s unique, crusty bread — founded La Segunda Bakery in 1915. Today, the business is owned and operated by Tony Moré’s son, Copeland Moré, who pushed the company into the retail bakery-café business in 2018 when it opened La Segunda Bakery & Café at 4015 W. Kennedy Blvd. Prior to that, La Segunda had primarily been a commercial bakery focused on the wholesale market.

In 2022, La Segunda expanded again, opening a bakery-cafe in St. Petersburg.