Sarasota real estate tech firm names new CEO

The former CEO, who is also the company's co-owner, will stay on as a board member.

By Business Observer Staff
| 4:30 p.m. April 4, 2023
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COURTESY PHOTO â€” PropLogix acquired this 44,000-square-foot office building near Interstate 75 in Sarasota County earlier this month for $10.5 million.

Manatee-Sarasota

Sarasota-based real estate technology firm PropLogix has announced a new CEO. The move comes after the company received a capital investment from private equity firm Accel-KKR, which has $19 billion in cumulative capital investments.

The new CEO, Alex Eckelberry, is a former senior leader at both cybersecurity firms Malwarebytes and Prevasio. He takes the place of Jesse Biter, the company’s co-owner, who will stay on as an active member of the company’s board of directors, according to a statement.

“We are excited to bring Alex on board to lead the company in its next phase of growth,” Biter says in the release. “I’m confident that he will successfully lead PropLogix into the future while preserving the fun culture we’ve built. As any entrepreneur or parent will tell you: letting your baby grow up isn’t easy, but it’s inevitable. I look forward to working closely with Alex and supporting him from the board level.”