Health care organization turns the tide on growth after rebrand

A rebrand and sizable boost in revenue have a Bradenton health care firm looking at multiple new opportunities for more growth.

By Amanda Postma
| 11:30 a.m. September 26, 2022
| 0 Free Articles Remaining!

The rebranding at Arboreta Healthcare was necessary to bring the company's culture back to life and promote growth. Pictured is Louis Collier. (Photo by Lori Sax).â€¨

Strategies

A Bradenton health care company that specializes in both staffing and senior care is getting a do-over, after a major rebrand reset the focus to company culture.

The rebrand of the business, Arboreta Healthcare, combined with some transformative acquisitions, also highlights both the significant growth and opportunities. Revenue, after toiling at under $1 million for several years, is projected to grow from $78 million to $118 million this year — which would be an increase of 51.28%.