Electric vehicle subscription service arrives in region

Facedrive Inc., a tech company headquartered in Toronto, has brought its Steer EV electric vehicle subscription service to Tampa.

In a news release, the firm says Steer EV challenges the traditional car-ownership model and capitalizes on the growing public appetite for environmentally friendly modes of transportation that provide flexible, pay-per-use options, such as the electric scooters that have been adopted by cities across the country.

Subscription plans start at $1,299 per month, according to the company’s website, but that cost includes insurance, maintenance, vehicle swaps, roadside assistance, charging resources and concierge delivery. The Steer EV platform is also available in Austin, Texas; Toronto; Vancouver, B.C.; and Washington, D.C.