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$618 million resort signs sponsorship deal with pro racecar driver

Sunseeker Resorts is preparing for its 2023 opening.

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  • | 6:51 a.m. September 14, 2022
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(Courtesy image)
(Courtesy image)
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Auto race fans watching the Hollywood Casino 400 race last weekend at Kansas Speedway, both on TV and in person, might have noticed a new brand whiz by them in Ty Dillon’s No. 42 car: Sunseeker Resorts.

The Charlotte County resort, a $618 million project under construction that will be owned and operated by Allegiant Travel Co., unveiled the partnership with Dillon’s team, Petty GMS, prior to the race. “As a newly emerging brand and largest new-build resort in all of Florida, Sunseeker plans on making a big statement with their first resort set to open next year in Charlotte Harbor,” a press release states.

"I'm proud to represent Sunseeker Resorts on my No. 42 Chevy in Kansas,” Dillon says in the statement. “After learning about their big plans for a grand unveiling next year, I believe that their group along with their parent company of Allegiant has a lot of great synergy for the future. Having the opportunity to promote the Charlotte Harbor location on our race car will be a great way to help get the word out, and I'm certainly looking forward to spreading that message with our Petty GMS team.”

"We at Sunseeker Resorts couldn't be more excited to build upon our relationship with Petty GMS by promoting our Charlotte Harbor resort on the racetrack,” President & COO Micah Richins says in the statement. “When we first heard about this opportunity, our team jumped on it, because we feel that the traveling NASCAR fan base would find our resort as a top-notch experience when it comes to planning their next vacations.

Sunseeker Resorts plans to host a grand opening celebration of its flagship resort when it opens in late spring/summer of 2023. Highlights of the 22-waterfront acre luxury destination include 20 original food and beverage concepts, 11 bars and lounges, two poolside offerings and a 25,000-square-foot multi-dining experience. When complete, Sunseeker is also expected to have 785 rooms, 60,000 square feet of meeting space, a harbor walk and an 18-hole golf course. Included in the room mix will be 189 luxury one- to three-bedroom suites that will range in size from 875 square feet to 1,700 square feet and come with chef-level kitchens, private balconies and separate check-in, services and private lounges. The company calls this hotel-within-a-hotel concept Sunsuites.

The resort is 10 minutes from Punta Gorda Airport where Allegiant serves more than 60 nonstop destinations worldwide.


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