$618 million resort signs sponsorship deal with pro racecar driver

Auto race fans watching the Hollywood Casino 400 race last weekend at Kansas Speedway, both on TV and in person, might have noticed a new brand whiz by them in Ty Dillon’s No. 42 car: Sunseeker Resorts.

The Charlotte County resort, a $618 million project under construction that will be owned and operated by Allegiant Travel Co., unveiled the partnership with Dillon’s team, Petty GMS, prior to the race. “As a newly emerging brand and largest new-build resort in all of Florida, Sunseeker plans on making a big statement with their first resort set to open next year in Charlotte Harbor,” a press release states.