$11M soap company names new top merchandising executive

Naples Soap Co. has named sales and merchandising executive Katherine Way vice president of retail marketing and merchandising.

Way comes to Naples Soap with over four decades of marketing and branding experience in a variety of industries, including fashion, home and design, food services, and mass retail, according to a statement. Most recently, she was the founder and CEO of Katherine Way Collections, a resort-inspired clothing line sold at over 350 retail outlets around the U.S., Caribbean and Canada as well as direct-to-the consumer from the company’s Florida-based retail stores and e-commerce division. Way spent just over 10 years building Katherine Way Collections from the ground-up and sold her stake in the company earlier this year, the release states.