Survey reveals new insights about why vacationers flock to Tampa Bay

As Tampa Bay’s profile continues to grow nationally and even globally, Tampa and Hillsborough County's destination marketing organization, Visit Tampa Bay, has tweaked its messaging.

According to a news release, Visit Tampa Bay and FKQ Advertising + Marketing plan to unveil a new marketing campaign built around a catchphrase, the “Tampa Bay Effect,” that aims to highlight how the area equally combines adventure and relaxation. The agency partnered with Downs & St. Germain Research on a comprehensive survey designed to better understand how well Tampa Bay’s brand and location reach its target audiences.