Sod company plows ahead with new COO

BRADENTON — Longtime sales consultant and entrepreneur Jeff Murphy has been named COO of Bayside Sod.

Murphy joined the Bradenton-based company Feb. 22, reporting to company president and co-owner Tiffany Bailey, a fifth-generation farmer. Murphy will work with Bailey on implementing the company’s vision and strategy — what he calls the Bayside Sod Way, according to an email from Bailey. Murphy will also be responsible for day-to-day operations of the company, including sales/marketing, production, HR, and IT.