Restaurant holding company expands C-suite to accommodate growth

WOWorks, a St. Petersburg-based restaurant holding whose brands include Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, Barberitos Southwestern Grille and Cantina, Zoup! Eatery and The Simple Greek, has appointed a pair of chief brand officers as its portfolio of restaurant concepts grows.

According to a news release, Lauriena Borstein will serve as chief brand officer for Saladworks, Frutta Bowls and Zoup! Eatery. She previously served as WOWorks’ senior vice president and general brand manager of Saladworks and Frutta Bowls.