Sarasota marketing services firm promotes three, adds one to leadership team

A new managing director and executive vice president of agency has emerged at Perform[cb], a Sarasota-based marketing services provider. 

Craig McGlynn originally joined the team last September as the VP of agency sales. McGlynn came to the organization with a decade of leadership experience, including being head of publishers for the Amazon Associates program and VP of advertisers Viglink, a platform for content creators that was acquired by Sovrn. 

"From the moment I met Craig, I've been impressed with his experience and passion for the industry,” says Erin Cigich, CEO, in a release. “He's seen the inside of countless programs over his career and is constantly thinking about the next horizon for affiliates, ambassadors, influencers, and partnerships.”