Wedded bliss: 'Shark Tank' darling Honeyfund seeks additional capital

It’s difficult to think of a cultural, social or economic trend the pandemic hasn’t accelerated or otherwise affected. One of them, most definitely, is the tendency for couples to delay getting married.

Even before the pandemic, the average age of a person entering holy matrimony had been steadily creeping up, from 27 in 2009 to 32 in 2021, according to U.S. Census Bureau data. That means couples have more time to earn money and acquire stuff, so when they eventually merge households, they have little need for traditional wedding registry gifts such as toasters, cookware and vacuum cleaners.