Hertz reaffirms commitment to Estero as it focuses on innovation in 2022

Almost exactly six months after exiting bankruptcy, The Hertz Corp. is in the process of making changes executives believe will make it more competitive in the marketplace and help it return to the top of the rental car industry.

The changes include a big push into electric vehicles with an investment in both inventory from Tesla and the infrastructure to sustain it alongside partnerships with Uber and Carvana. Tressie Rose, vice president of global communications for the company, says Hertz is “equally focused on innovating, growing and reimagining the customer experience.”