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Atlanta company acquires Sarasota wealth management firm

The move is expected to grow the firm's wealth division.


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  • | 1:00 p.m. February 23, 2022
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Courtesy. GWP is OneDigital's third wealth management firm acquisition this year. Pictured are Kelly Morris, Rob Lyons and Kevin Lyons.
Courtesy. GWP is OneDigital's third wealth management firm acquisition this year. Pictured are Kelly Morris, Rob Lyons and Kevin Lyons.
  • Manatee-Sarasota
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SARASOTA — OneDigital Investment Advisors recently announced the acquisition of assets of Sarasota-based Generations Wealth Planning LLC. Financial terms of the deal weren't disclosed.

GWP Founder Rob Lyons, also managing partner and financial adviser, and his son Kevin Lyons, partner and financial adviser, have served more than 200 clients. The father-son duo will stay with the firm through the acquisition and are bringing the rest of the team as well, according to a statement. 

“In our search for the highest quality firms to complement our client-first approach, we found a gem when we met Rob and Kevin. As a wealth management only firm, Generations Wealth will help build OneDigital’s capabilities in the Tampa area where we have a strong employee benefit and retirement presence,” says Vince Morris, president of OneDigital’s Retirement + Wealth division, in the statement. “In turn, OneDigital will help their firm grow even stronger and wider through enhanced cross sale opportunities.”

GWP is the third firm to join Atlanta-based OneDigital this year. 

“The resources OneDigital provides for us to enhance our clients’ experience are second to none,” Rob Lyons says in a statement. “With experienced private equity partners, OneDigital is well-managed and carefully diversified across various financial/health care management services. The principles and values instilled in the OneDigital culture aligned perfectly with ours and partnering allows us to focus more closely on our clients while keeping a sharp eye on future growth.”

OneDigital Investment Advisors currently has more than $81 billion in total assets under advisement, according to the release. The company provides strategic advisory consulting and solutions to more than 85,000 employers across the U.S. 

 

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