St. Petersburg sales consulting firm acquired for $7.5 million

Harte Hanks buys InsideOut Solutions, which was founded in 2015 and grew rapidly under the leadership of Chad Nuss and Christina Cherry.

By Brian Hartz
| 10:50 a.m. December 7, 2022
| 0 Free Articles Remaining!

Serial entrepreneur Chad Nuss co-founded InsideOut and served as its chief revenue officer. (File photo)

Tampa Bay-Lakeland

Harte Hanks Inc. (NASDAQ: HHS), a global customer experience company based in Chelmsford, Massachusetts, has acquired InsideOut Solutions LLC, a St. Petersburg-based sales consulting and optimization firm, for $7.5 million.

Founded in 2015 by Chad Nuss, a serial entrepreneur, and his business partner, Christina Cherry, who served as the company’s CEO, InsideOut specializes in inbound and outbound sales outsourcing and experimentation services for clients around the world, including Google, IBM, Paychex, T-Mobile and Autodesk.