Coke Florida promotes leaders for Southwest Florida market

Coca-Cola Beverages Florida, undertaking some big expansion projects in the region, recently announced some leadership changes, including naming new territory directors and territory general managers.

Known as Coke Florida, the Tampa-based company operates a 47-county footprint across the state through a territory-operating model. This operating model includes 18 territories that serve more than 21 million consumers from Jacksonville to the Keys.