Travel insurance company rewards customers who stuck by firm in pandemic

Most companies would look to forget a day when sales cratered, to less than 1% of an average day of sales. St. Petersburg travel insurance company Squaremouth has instead embraced the day with unusual verve and vigor.

The day was April 12, 2020. Some four weeks into the pandemic, Squaremouth posted a measly 12 sales — for the entire day. Although not a surprise considering its business model relies on people traveling somewhere and the world had come to standstill, the decline was jarring. The 38-employee company would eventually rebound, and now does at least $70 million in annual sales.