Next-gen accountants forge new identity for merged firm

Company: St. Petersburg accounting firm Spoor Bunch Franz (SBF) was founded in 2016, but its roots stretch back decades. It’s the result of the merger of two venerable, family-owned accounting businesses: Spence Marston Bunch & Morris and Spoor & Associates. And, in a unique twist, it’s owned and operated by second-generation representatives of both predecessor firms: Stephen Bunch, 45, Richard Franz III, 47, and W.G. Spoor II, 46.

In putting their imprimatur on SBF, the three principals, equal partners in the business, have upended the look and feel of an accounting firm. Walking into the company’s bright, modern office on the northside of St. Pete, a visitor could be forgiven for thinking it’s the home of a hip, cool advertising agency.