Credit union, in anticipation of expansion, names new market leader

Rocio Smith tapped to lead Achieva Credit Union in Hillsborough County.

By Business Observer Staff
| 10:07 a.m. September 17, 2021
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Courtesy. Rocio Smith has been tapped to lead Achieva Credit Union's Hillsborough County operations.

Tampa Bay-Lakeland

DUNEDIN — Having recently broken ground on its first-ever branch in Hillsborough County, Achieva Credit Union has named a new market vice president, Rocio Smith, for the region.

According to a news release, Smith will be based at Achieva’s branch in Carrollwood — at 10901 N. Dale Mabry Highway — when it opens next year. The daughter of migrant workers, she spent 17 years with Wells Fargo before joining Dunedin-based Achieva.