Grill girl cooks up a new way to reach the masses

Robyn Lindars has been building her Grill Girl lifestyle and outdoor cooking brand mostly online for the past few years, with popular Pinterest and Instagram pages.  

She’s parlayed the success, funneled through her website, grillgirl.com, into several national brand partnerships, too, utilizing a comfort-food, southern girl-next-door vibe. Now Lindars is taking a new step into old media, with the launch of Grill Girl Magazine. The seasonal grilling lifestyle publication debuted in August and is available nationally at local retailers and grocery stores, in addition to Barnes & Noble, CVS and Walmart. “I come from the digital world,” Lindars tells Coffee Talk of her print debut. “I’m used to websites and blogs.”