Area fast-foods chain attacks markets out west with vigor

Checkers looks for more growth in California, Arizona.


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  • | 7:10 a.m. September 2, 2021
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File. The first fully reimaged Checkers restaurant, its restaurant of the future, will be in Lakeland.
File. The first fully reimaged Checkers restaurant, its restaurant of the future, will be in Lakeland.
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A Tampa fast-food chain aims to take a big bite of the burger market out west, where In-N-Out Burger, with its quirky brand and cult-like status, rules.

In its growth quest, the company, Checkers Drive-In Restaurants Inc., parent of Checkers & Rally’s, seeks to play off its strengths — mainly its drive-thrus, which have been an industry leader in the pandemic. Checkers recently announced a 15-store development agreement in Orange County, California and, according to a statement, is now looking for franchisee operators for the San Diego market. Arizona and Texas are in the mix, too.

 

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