California company franchise brings the heat to the area

Early next year, a Sarasota-based husband-and-wife duo will open an infrared sauna in Lakewood Ranch to bring healing to the community.

By Amanda Postma
| 5:14 p.m. October 11, 2021
| 0 Free Articles Remaining!

Courtesy. A Sarasota-based couple is opening up a Perspire sauna in the Lakewood Ranch community.

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As if Florida wasn’t already hot enough, one infrared sauna studio is on its way to making it even hotter. Many might think the state is a sauna itself —but this franchise business couldn’t disagree more.

Perspire Sauna Studio Co. is set to open an infrared sauna studio in the Sarasota-Bradenton market by early 2022. Franciska Bray, one of the franchise owners, tells Coffee Talks the sauna should be open sometime around the end of February or early March.